Logo design, visual identity, social media, copywriting

Sobeek is a 100% woolen, knitted kidswear brand. Started by Zoja, a mother from the town of Saint Anton, the brand’s product lines make a rural, nordic and modern impression. Has someone seen Sobeek? He was here a while ago and now he isn’t! Using headlines and rhymes, we created a fictional character that engages the customer. When designing the logo, we tried to avoid depicting a reindeer, as the word “sobeek” is a misspelled word for reindeer in Slovak. We didn’t want to ruin the fun, so we went for a minimalist, yet prominent solution that is easy to apply on textile labels. Key features of the visual identity include thick typography, as well as Sobeek’s tracks in the snow.

sobeek logo design
sobeek gift card
sobeek corporate design
sobeek social media

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