Medicinbal is a business specializing in organizing medical conferences. The client approached in the early stages of creating the brand and allowed us to create a modern visual style with no cheesy allusions to tradition. The logo represents a geometrical stylization of a vintage medicine ball. The stitches on the ball outline the ‘M’ letter. The logo is easy to apply on a wide range of promotion materials. The basic blue-and-white palette alludes to the cleanliness of medicine. The unifying principle of individual conferences’ visual identities are clean geometric illustrations that always reflect the key event topic.